Redington Expands To South African Market

Leading technology integrator, Redington, has realised its planned expansion to the South African market. This is a milestone in the company’s growth journey allowing it to bring its solutions to the vibrant South African partner community.

South Africa is an advanced, diversified, and productive economy which presents a prime opportunity for Redington to showcase its commitment to delivering great value. Redington aims to exceed expectations through its high-quality technology from global brands and customer-centric approach with tailored services.

Redington presently has collaborations with more than 15 global brands for the South African market alone, and looks to offer even more in-depth and dedicated support. The company has made in-country investments with as many as four support offices offering services across Durban, Cape Town, Port Elizabeth, and Johannesburg.

Redington will also offer its in-house consulting capabilities for IoT, Big Data, cloud computing and so on, for the new market. Channel partners can not only optimize digital go-to-market strategies with Redington’s e-commerce engine but also seize opportunities with the company’s services arm, Ensure Services, and its end-to-end logistics division, ProConnect.

Viswanath Pallasena, Chief Executive Officer, Redington Middle East and Africa, talked of the new chapter to expand into the South African market saying the team has worked tirelessly preparing for the expansion. He further expressed his confidence in Redington’s offerings saying they will resonate with the needs of the market’s consumers and diverse channel partner ecosystem.

“Our in-country investments reflect our commitment to not only the expansion of our business but also the empowerment of the local economy. We look forward to establishing strong relationships within the community and contributing to the growth and development of the region,” Pallasena noted.

This expansion aligns seamlessly with Redington’s overarching vision of bridging technology friction – the gap between innovation and technology adoption, and it further solidifies the company’s commitment to diversifying its reach while upholding its core values.

“Redington remains committed to fostering economic growth, creating job opportunities, and contributing positively to the local community in South Africa,” added Pallasena.