Mix Telematics launches in Kenya with plans to expand operations in the EAC Region

MiX Telematics, a leading global provider of fleet and mobile asset management solutions, is seeking to expand its operations in the Kenya market and the wider East African region in the next three years.

The fleet management solutions company, plans to invest a significant percentage of all revenues derived from the region over the next three years and beyond as it seeks to grow its current partner network in East Africa and introduce innovative solutions that further enables its customers to run safer and more efficient fleet operations in the market.

Commenting during the launch, Mr Brendan Horan, Managing Director, MiX Telematics Africa said:“As MiX Telematics, we will be leveraging off our existing East African base as well as using our extensive experience and expertise gained in these areas from our global participation in these market segments. Investment will largely be organic, with revenue gains derived from within the East African Community being used to expand its current footprint.”

The company is also looking to further align itself with the local, regional and national government initiatives to further assist in ensuring not only an efficient, but also a safe, secure and compliant transportation environment in the country.

Recently, the company received approval of its speed management solutionsfor all its commercial vehicle operators by the National Transport and Safety Authority (NTSA) in the Kenyan market and has committed to continue working with the NTSA to ensure that they maintain this certification.

“The approval by NTSA means that all our existing clients, as well as any new end users, can continue to enjoy the benefits of our premium fleet management platform in the knowledge that they are also compliant with the requirements as laid down by the NTSA for commercial vehicles and that they are not required to install any additional equipment into their vehicles,” added Mr. Horan.

This is in line with a campaign launched by NTSA dubbed ‘Save 1000 Lives’ in April 2015. The Save 1,000 Lives campaign will see the private sector mobilized to create specialized programs to support road safety initiatives.

Statistics indicate that Kenya loses at least 3,000 people annually from road traffic accidents, with nearly half being pedestrians. More than twice as many are permanently disabled by their injuries. The major cause of these accidents being speed and inadequate pedestrian facilities.

The company, having established itself in the traditional transport and logistics space, is also planning to move into the public transport, container tracking and stolen vehicle recovery arenas.

MiX Telematics, with its roots firmly in Africa, is a leading global provider of fleet and mobile asset management solutions to customers in over 120 countries globally.

The company’s products and services provide enterprise fleets, small fleets and consumers with hardware and software solutions for safety, efficiency, security and compliance.

While it has nine offices across the world including countries such as the United Kingdom, Europe, Dubai, the United States and Australia, it is from its offices in Stellenbosch (Cape Town), Johannesburg and Kampala that it is proud to support its all important African market and loyal end users. Africa is and always remains a key focus market for the group.