Innovation positions Tigo as the second largest telecom in Tanzania

Tigo Tanzania was named second largest player in the Tanzanian telecom market with the highest growth rate by a recent statistics done by Tanzania Communications Regulatory Authority (TCRA).

Tigo Changemakers, an innovative social initiative that identifies, empowers and mentors talented youths to enable them achieve their dreams through offering digital solutions that create bigger impact in the community-the program has impacted over 10,000 people.

Tigo Tanzania is the leading innovative telecommunication company in the country distinguished as a fully-fledged digital lifestyle brand. The company offers a diverse product portfolio in voice, SMS, high-speed internet and mobile money services, Tigo has pioneered innovations such as Facebook in Kiswahili, Tigo Pesa App for Android & iOS users, Tigo Music (Deezer), Tigo Backup, Africa’s first cross-border mobile money transfer with currency conversion and recently interoperability with Vodacom making Tigo the only operator interoperable with all the main MFS player in the market.

TCRA recently released online the 2015 quarter four results in a document titled, “The Performance in Tanzania’s Telecom Industry’ for the trading period ending 2015 which showed that for the past two years Tigo has recorded the fastest growth rate among other telecoms in the country.

TCRA shows in the report that, out of the 6.7 million total industry growth during the period, Tigo grew by 2.5 million which is equivalent to 37 percent, or in two years from 11.4 million, Tigo scooped 4.8 million which is equivalent to 42 percent, the highest growth rate in the telecom sector.

Responding to questions from the media on the reasons for the surge in growth, Tigo General Manager, Diego Gutierrez, listed the main drivers of the growth as including affordability, innovation, digital financial initiatives, mammoth investments, and the launch of 4G LTE, the country’s fastest mobile internet connection and extensive network expansion.

Diego said other factors are digital inclusion initiatives such as the introduction of free access to the social media for Tigo customers including Facebook in Kiswahili, Smartphone with the menu in Kiswahili, and free WhatsApp messaging application service.