How can LinkedIn Live help your company

LinkedIn, the social network for the corporate world, last year announced some updates to LinkedIn Pages. These include the ability to stream live video.

It can be used it on your own LinkedIn page or your company’s profile. Either way this feature has the ability to make a major impact on your company’s LinkedIn strategy. In fact, the social networking platform for professionals says that LinkedIn Live broadcasters see seven times more reactions. And they get 24 times more comments than users who post standard videos.

What Is LinkedIn Live?

LinkedIn Live is the social platform’s livestreaming option. Users go through a variety of third-party streaming tools to actually create their content, which is then broadcast to their LinkedIn network. It’s similar to live versions of other social media platforms like Facebook and Instagram in that your video content goes out in real time and people can interact with you directly.

7 Ways to Use LinkedIn Live

Answer Questions

One of the main things that sets LinkedIn Live apart from standard video posts is the ability to interact with people in real time. If you get a lot of questions from customers or followers on the platform, host a livestream to answer them for your entire audience.

Showcase Special Events

If you host or attend any special industry events, LinkedIn Live can be a perfect way to share the experience with followers. It can make people want to attend or share valuable intel from the sessions or panelists.

Introduce Team Members

Your followers may feel more comfortable interacting with your team if they can put faces with names. Use live video to show off your employees through quick Q&As or introductions where each person shares some fun facts.

Announce New Products or Services

Want to get people excited about a big announcement for your business? Go live to make your announcement. You can also promote the launch with extra posts leading up to the big reveal.

Demonstrate Products or Services

For businesses that offer products or services that may need a bit of explanation, a livestream can be the perfect format. Demonstrating how to use it in a video lets them see how everything works firsthand. And since you’re live, they can ask questions or interact with you throughout the process in case something isn’t especially clear. This may be a worthwhile strategy for companies that offer software tools or related products with a lot of different features to go over.

Discuss Industry Issues

LinkedIn can be a very valuable place to make connections in your industry and establish yourself as an expert. Going live to discuss the trending topic of the day in your specific field can help you start conversations with other professionals and give you some credibility on a variety of relevant subjects.

Interview Industry Experts

If you can connect with others who have a lot of influence in your industry or with your target customer base, interviewing them in a livestream could be a very effective strategy. The insights they share are likely to be valuable to your audience. And they might share it with their followers as well, allowing you to increase your reach even more.