Domino’s Enter E-Commerce Space As It Signs Exclusive Deal With Jumia

Domino’s Pizza has expanded its e-commerce offering after it has inked an exclusive partnership with Jumia Food. This is in a bid to reach more consumers and grow its business. In addition, consumers will get more variety on the menu when ordering online.

Domino’s CEO and EatnGo Country Managing Director, Ryan Pap, said Kenya’s digital transformation growth and smartphone penetration have encouraged Domino’s to get onto the e-commerce bandwagon. “Domino’s globally is a tech company that sells pizza so it has always been tech first. With Kenya, it’s interesting because we have such a high mobile phone penetration and we know that e-commerce is going to grow and we want to be at the forefront of that. We have seen over the last two years with COVID-19 that a lot of businesses have moved online,” Pape said.

He added “We are delighted to provide our online platform where consumers can order their favorite pizza at the click of a button on Jumia Food, across the various Domino’s outlets in Nairobi and Mombasa,” said Jumia Kenya CEO, Betty Mwangi, adding that, “Consumers will get a 25 per cent discount when they order from Jumia Food.”

Jumia Food Index 2021 placed pizza second as one of the top three most ordered food items in the country. Chicken earned first place while burgers came out third. Kenyans, it would sseem, are becoming more creative and less traditional in the way they source for their daily meals. Jumia has already onboarded over 2,000 food vendors with 50 per cent of them in Nairobi.

“We at EatnGo, the Master Franchisee for Domino’s Pizza in Kenya, are delighted to expand the accessibility to our products through listing on Jumia for our customers in Nairobi and Mombasa,” Ryan Pape said. “We are renowned for the fastest delivery of hot and fresh pizzas to millions of customers across Africa. With this listing on Jumia, our customers now have multiple ordering channels from which to choose. This is critical in a world that thrives on convenience.’’

Consumers in Nairobi bassed in Westlands, Mombasa Road, Hurlingham, Ngong Road, Dagoretti Road, and Limuru Road, as well as consumers in Nyali, Mombasa, will now be able to order their favorite pizza and have it delivered within 25 minutes.