DLAK Launches A Financial Literacy Campaign

The Digital Lenders Association of Kenya (DLAK) has today launched a month-long financial literacy campaign dubbed MoneyMarch.

This is a 30-day event dedicated to bringing providers and consumers together in a conversation around financial health and wellness as Kenyans seek to rebuild their finances amid the post-pandemic economic fallout.

Organized by the Digital Lenders Association of Kenya with Tala as the Lead Co-coordinator and supported by all DLAK member companies, this year’s MoneyMarch campaign will focus on “Building Resilience and Bouncing Back.”

Throughout the month, DLAK members will provide tangible information and tools to help consumers bounce back from COVID and take charge of their finances.

Topics will include healthy borrowing habits, how to choose a responsible loan provider, consumer protection principles, data protection policies, financial planning to build resiliency, and strategies to help both families and businesses grow their finances.

“This financial literacy campaign is inspired by a report that was co-authored by Dr. Patrick Njoroge the CBK Governor that encouraged the financial sector to develop citizen-centric strategies while harnessing digitization to finance a sustainable future”. Said Kevin Mutiso, the DLAK Board Chairman while giving his keynote address during the money March launch at Sarova Stanley.

Touching on the Central Bank of Kenya amendment Bill, 2020 now at the committee stage in parliament. Mr. Mutiso stated that Digital lenders welcome regulation and that it (regulation) is a sign that the digital lending industry is maturing in Kenya.

“We are confident that stakeholder relations will be world-class and all aspects will be handled for the betterment of the consumers.” He concluded.

“Tala and DLAK launched MoneyMarch because we are committed to the financial health of our customers and helping them achieve their financial dreams. We look forward to demonstrating our commitment to responsible lending by providing tangible information and tools (outside of providing credit line) to advance financial health. “Said Mr. Ivan Mbowa, General Manager Tala, during the event.