Digital transformation and the way in which it raises the bar

The steady evolution of the techniques being used in the consumption of technology and media alike, have led to a level of understanding, as to the impact the digital transformation has had on East Africa, and the world over.

Through the recent breakthroughs of cloud computing, mobility and big data, the very fabric of the IT landscape is being shattered on an unprecedented scale. Buyers face a bigger variety of choices than ever in deciding how their assets should be deployed, how they should be managed, who should manage them, and the way in which they can be leveraged for operational efficiency and transformative user experiences.

With more and more people being looped into the digital transformation, it has been discovered that technology buyers are more aware than ever of the impact they can make on their companies, and that their buying, selecting, implementing and deploying thought processes are rooted in an ever changing, rapidly technological world.

The model of digital transformation now follows a path that ensures it is just more than digital. It’s about remodelling the business strategies to be customer-centric, agile and innovative at their core. Many businesses are starting to perceive the potential of digital to engage customers externally as well as streaming internal processes.

By changing internal factors, external competitors, industry trends and new technologies, more advanced marketers are now forging a path with innovative, creative as well as original ideas and adopting digital transformation to reinvent themselves and capture opportunities in the digital era.

When business replaces the legacy processes with automated workflows, they can create new business models to improve the efficiency and thus provide better results to the specific demands of the customers. Plus, Organizations can now evolve their existing infrastructure and processes with cutting-edge technologies that can seamlessly integrate with their systems and data through digital transformation. They can streamline their entire work process by adopting collaboration, automation, usability and real time processes and thus increase proficiency to make improved decisions.

Understandably, the customer is at the heart of every organisation, with a streamlined process, improved efficiency and flexibility and improved customer satisfaction, firms can continuously improve and expand. The agile development enables the team to always learn, collaborate and work well throughout regular reviews and iterations and expand their own knowledge.

Aligning with the idea that, the digital transformation is necessary for Kenya, and her neighbors to help bring out, and further the economies’ digital footprint allows for the understanding that the world is advancing, and technology is the currency.