DBR’s latest report focuses on mobile wallets

With 32 charts and graphs as well as case studies and analysis of mobile wallet offerings already in place, the report is a tremendous foundation for any bank or credit union trying to make the ‘buy vs. build’ decision or simply wanting to be prepared as a ‘fast follower’.

Mobile Wallets: The Battle for Top-of-Mind outlines how moving from physical to mobile wallets brings challenges when fighting to be on the ‘front screen,’ since customers can attach new cards with just a few simple clicks. The key will be to avoid losing control of customers, finding innovative ways to provide customer value by combining payments, loyalty and contextual insight to make personalized offers and gaining ’ top of mobile wallet’ positioning. If done well, the relationship between the bank’s brand and the consumer will be strengthened and loyalty will be earned.

The intention of this report is to provide a snapshot of the highly volatile mobile wallet marketplace. It is hoped this will provide a strategic foundation for responding to the changes as they occur, and allow firms to compete effectively in the future.

Companies such as  M-PESA, Safaricom, Apple, Google, PwC, Starbucks, Apple Pay,  PayPal, Amazon, Vodafone, Standard Chartered, Android Pay, Samsung, Samsung Pay, CNN,  Gmail, Forrester, Visa Checkout, MasterCard,  Adobe are but a few that have been mentioned in the report.