#CES2016: Intel announces new innovative technologies to drive amazing experiences in life

From the digitization of sports, to advances in healthcare , to music, art, robotics and invention, the company is taking moving forward especially in the Internet of Things world.

Speaking at CES last night under the theme a revolution of consumer technology , experiences re-imagined, Intel’s CEO Brian Krzanich keynote set a new course for Intel saying that there was truly no better place on the planet to talk about the future of technology and to share Intel’s vision with their customers than at CES.

Krzanich added that “We believe we’re entering a new era of consumer technology where consumers are choosing experiences over products. Products that are purely based on the newest technology or feature. Those are the ways of the past.”

Mr.Krzanich later announced a series of exciting collaborations with leading industry brands that will use technology and data analytics to benefit people’s overall health, fitness and athletic performance. Intel announced plans to work with ESPN and Red Bull Media House to design Intel-powered solutions that empower athletes and bring amazing viewing experiences to life, and joint efforts with New Balance and Oakley to personalize and advance the tools people use to be more active.

But the great announcement of the night was when Krzanich announced a multiyear partnership with The Recording Academy as part of its official “Next Generation of GRAMMY Moments” to bring technological innovation to the program so people can see, engage and be amazed by the evolution of technology in music. The first artist to collaborate with Intel to create a unique musical experience – will be six-time GRAMMY winning global music icon Lady Gaga.

In a video showcased at CES 2016 Lady Gaga said, “Intel has enlisted Haus of Gaga to work together on a project that will showcase technology through creativity at the highest level. The partnership culminates in a ground-breaking collaboration that inspires to remind the world of the seed of innovation.” While Lady Gaga will not perform new material as part of the program, she promises to deliver an experience not to be forgotten.

Mr. Krzanich also stressed that Intel will remain focused on addressing big societal challenges facing the technology industry and foreshadowed plans for a bold, new anti-online harassment effort with Vox Media*, Re/code* and Lady Gaga’s Born This Way Foundation* to promote diversity and inclusion. And he confirmed that Intel is moving beyond just microprocessors to achieve its goal of validating its broader product base as “conflict-free” in 2016**.

“When Intel started its work to address conflict minerals and gaps in diversity and inclusion, we were told by many people that our goals were unrealistic and would be impossible to achieve,” said Krzanich. “Our collective efforts show that we can influence entirely new and different ways of doing business that also improve the human experience.”

Intel announced also collaboration with ESPN to showcase the latest technology set to add new levels of data-powered insights to the feats of athleticism at X Games Aspen 2016. This access to new data will provide athletes with greater insights into their performance, provide additional metrics for on-air analysts, and change the fan experience both at home and in the stands.

In Health and Wellness,Intel and New Balance announced a strategic collaboration to develop wearable technologies that connect athletes with technology to improve their athletic performance as part of New Balance’s newly formed Digital Sport division. Krzanich and New Balance CEO, Rob DeMartini, wore running shoes featuring customized 3-D printed midsoles enabled by Intel RealSense technology and disclosed plans to develop a smart sport watch available for the 2016 holiday season.

Krzanich also highlighted plans for a new anti-online harassment effort with Vox Media, Re/code andBorn This Way Foundation. The initiative will be unveiled on Jan. 7 and will help make our smart, connected world a safer, more inclusive.