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Azam TV van arrives in Kenya for live broadcast
This comes days after the Tanzanian-based broadcasters entered into a three-year rights partnership worth Kshs 202 million with FKF Premier…
This comes days after the Tanzanian-based broadcasters entered into a three-year rights partnership worth Kshs 202 million with FKF Premier League. The deal will see clubs in the newly formed FKF-PL each receive grants worth Kshs 10 million annually.
The van arrived on Tuesday and was received by top Football Kenya Federation officials. According to FKF President Sam Nyamweya they are happy to have the van in Nairobi and is confident the new initiative will spice up FKF Premier League.
“This is a historical moment for us. Our clubs should expect to get great exposure as we embark on a new journey for our sport,” Nyamweya told Goal on Tuesday.
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Azam TV CEO Rhys Torrington promised to air at least two matches live on a weekly basis on their sports channels. “We are keen to turn the sport into a great theatre by broadcasting as much football as we possibly can to Kenyans.
“The exposure that comes with airing of matches live on TV will play on the back of the players mind and motivate them to perform better.”
The deal also allows a free to air station to transmit two matches every week.