20th Century Fox, Panasonic, Samsung forge new partnership to deliver next generation displays with HDR10+ Technology

20^th Century Fox, Panasonic Corporation and Samsung Electronics announced a new partnership to create an open, royalty-free dynamic metadata platform for High Dynamic Range (HDR) through an associated certification and logo program, tentatively called HDR10+ for next generation displays.

HDR10+ is a cutting-edge technology, building upon the benefits of HDR televisions for next generation displays.

The three companies will form a licensing entity that will begin licensing the HDR10+ platform in January 2018. The entity will license the metadata broadly to content companies, ultra-high definition TVs, Blu-ray disc players/recorders and set-top box manufacturers, as well as SoC vendors, royalty-free with only a nominal administrative fee.

“HDR10+ provides dynamic metadata, which precisely describes every scene to deliver unprecedented picture quality. Working in partnership with Panasonic and Samsung through the Fox Innovation Lab, we are able to bring new platforms like HDR10+ to the market that more accurately realize the vision of our filmmakers beyond the theater.” said Danny Kaye, Executive Vice President at 20th Century Fox and Managing Director of the Fox Innovation Lab.

HDR10+ offers system flexibility, allowing a variety of partners, including content creators, content distributors, TV manufacturers and device makers, to incorporate this platform and improve the viewing experience for audiences.

The HDR10+ platform was designed to allow for future development and innovation in order to deliver a more powerful technology in the years to come.

“By offering considerable HDR picture quality improvements across a wider range of TVs while accelerating the amount of premium HDR content available, we expect HDR10+ to quickly become the defacto HDR format,” said Yuki Kusumi, Executive Officer at Panasonic.

20th Century Fox, Panasonic and Samsung will announce further details on the license program along with a demonstration of HDR10+ technology at CES 2018.